The prominent Danish gaming entity, Better Collective, is making a significant push into the North American sector by purchasing Playmaker Capital, a digital sports media firm situated in Toronto. This calculated maneuver comes on the heels of Better Collective’s July 2023 procurement of Playmaker HQ, a sports and entertainment media entity boasting a following of over 20 million.
This recent acquisition grants Better Collective entry to a vast audience of American sports enthusiasts through Playmaker Capital’s notable assortment, encompassing well-known brands such as Futbol Sites, Yardbarker, and The Nation Network (TNN). These brands collectively garner over 200 million monthly visits throughout the Americas.
This assertive expansion aligns with Better Collective’s impressive recent achievements. The company disclosed a 39% year-on-year revenue surge, reaching €78.1 million (US$83.4 million) in the second quarter of 2023. Their earnings before interest, taxes, depreciation, and amortization (EBITDA) also witnessed a substantial leap of 115% to €27.5 million within the same timeframe.
Jesper Søgaard, CEO and co-founder of Better Collective, conveyed his enthusiasm regarding the acquisition, characterizing it as “transformative” and a “substantial stride” towards becoming the world’s premier digital sports media conglomerate. This action indicates Better Collective’s aspiration to command the global sports media arena.
The agreement, anticipated to be finalized by Q1 2024, is contingent upon approval from regulatory bodies and stakeholders. For this endeavor, Better Collective has engaged Moelis & Company as their financial consultant, while legal guidance will be furnished by a group of three firms: Stikeman Elliott, Bech-Bruun Law Firm P/S, and Greenberg Traurig. The accounting and taxation facets of the deal are being managed by PricewaterhouseCoopers.
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