The renowned Italian soccer club, AS Roma, has announced a new collaboration with 678.com, an internet gaming platform. This arrangement designates 678.com as the official Asian wagering associate for the team.
Through this agreement, AS Roma will actively publicize the 678.com brand. This will involve prominent marketing on digital LED screens surrounding the field during Roma’s home games in the Serie A competition. Furthermore, the club will utilize its substantial online presence and social media platforms to enhance 678.com’s exposure among supporters in Asia.
This collaboration follows closely on the heels of another significant agreement for AS Roma, having recently secured a jersey sponsorship deal with Adidas for the forthcoming 2023-24 season.
A spokesperson for 678.com, Jason Fong, conveyed immense excitement regarding the partnership, emphasizing the opportunity to engage with Roma’s devoted fanbase in Asia and capitalize on the club’s storied legacy and standing to advance their brand’s growth.
In related soccer and gaming news, the UK National Lottery has committed a substantial investment of £100 million to bolster women’s soccer across 170 clubs. Concurrently, the Danish soccer league has obtained a new sponsor in Nye Expekt, while bet365 has partnered with Scout Gaming Group to introduce a complimentary fantasy soccer game.
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