The Scandinavian gaming firm, Bethard, is partnering with Enteractive to transform hesitant users who haven’t committed and deposited funds. They also intend to revitalize dormant accounts that have been idle. Consider it a gentle push for lapsed gamers to rejoin the excitement.
With this collaboration, Bethard is significantly enhancing its customer relations management (CRM). Enteractive brings its expertise in converting potential gamers into active ones and re-engaging those who’ve wandered off. Their focus will be on Bethard’s .se and .com platforms, aiming to recover those who have strayed.
Being a Swedish company, Bethard operates under the scrutiny of the Swedish Gaming Authority (SGA). All their actions, including this collaboration with Enteractive, must be transparent. Their primary objective? Encourage registered but hesitant players to participate and reactivate accounts that have been collecting dust.
Enteractive’s key advantage is its individualized approach. They emphasize direct communication with players, understanding their requirements, and making them feel valued. This is where their distinctive (Re)Activation Cloud technology comes into play. It facilitates connections with players in their native language, creating a more personalized and engaging experience.
This tactic has proven successful in recovering inactive players while promoting responsible gaming throughout the process.
Specific gamer demographics, as observed, exhibit a more favorable response to tailored, interactive communication,” notes Frank Heinanen, Chief Marketing Officer at Bethard, elaborating on their collaboration with Enteractive. The core objective is revenue optimization by re-engaging users who demonstrate lower activity levels. Enteractive’s focus will be on those who are more inclined to value a direct, personalized approach, ultimately enhancing the long-term worth of these players.
John Foster, leading B2B Sales at Enteractive, expresses enthusiasm about partnering with a brand of Bethard’s stature. He emphasizes the unrealized potential within dormant player profiles and how Enteractive’s technological solutions and skilled personnel can transform this into a substantial income source.
This alliance follows a comparable agreement with Stake.com, further cementing Enteractive’s market presence. Their emphasis on authentic, individualized dialogues clearly resonates, having facilitated over 8.1 million player engagements in the preceding year alone. This has yielded tangible outcomes, driving profitability for international operators such as BVGroup.
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