## Betsson.sport Partners with Totti for Italian Expansion
Betsson.sport has officially debuted in Italy, securing football legend Francesco Totti as their brand representative. This dynamic new platform aspires to be the ultimate destination for Italian sports enthusiasts, delivering exclusive material such as discussions, updates, and key moments across a diverse array of sports.
Totti, a genuine icon in Italian football, conveyed his excitement about the collaboration, noting that it perfectly complements his desire to share his love for the sport. He believes Betsson.sport presents a distinct chance to unite sports clubs of all tiers and empower them to achieve their maximum capabilities.
Beyond simply content, Betsson.sport is introducing the Betsson Sports Club program. This project welcomes teams to participate and gain valuable visibility alongside other enrolled clubs. Accessible to both established and lesser-known leagues, the program seeks to furnish a platform for teams to showcase their abilities and expand their supporter base.
Ronni Hartvig, Chief Commercial Officer of Betsson Group, highlighted the importance of the Italian market for the company and expressed enthusiasm about joining forces with a figure as impactful as Totti.
His narrative, we understood, would deeply connect with our Betsson Sports Club enthusiasts. He personifies the values we hold dear: ethical competition, universal acceptance, and fervent dedication.
During our Italian launch, Ronni Hartvig, our Chief Commercial Officer, aptly stated, ‘Italy represents a crucial territory for us, and the timing was perfect to introduce the Betsson brand there.’
Consolidating our endeavors under the Betsson name allows us to harness our capabilities and emerge as a genuine frontrunner within the Italian sports wagering arena. We firmly believe that our expertise and devotion to this region will establish us as a formidable presence.
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