The renowned Italian soccer organization, AS Roma, headquartered in Rome, has joined forces with 678.com, a digital gaming platform prominent in the Asian market. 678.com will now serve as the club’s official online gaming associate in Asia. This alliance will provide 678.com with substantial exposure during Roma’s home matches in Serie A, Italy’s premier league, through highly visible virtual advertising displays. Furthermore, 678.com will be showcased on Roma’s online platforms and social media networks. Jason Fong, an executive at 678.com, conveyed his excitement about the collaboration, emphasizing the international reach of AS Roma and its devoted supporters. He anticipates this partnership to be mutually advantageous, broadening 678.com’s footprint in Asia. This agreement follows closely on the heels of another significant partnership for Roma, who recently revealed Adidas as their official kit provider commencing in the 2023-24 season.
In other soccer and gaming developments, the National Lottery in England has committed substantial funding to women’s soccer, while Nye Expekt has obtained naming rights for the Danish soccer league. Concurrently, bet365, a global frontrunner in online gaming, has teamed up with Scout Gaming Group to introduce a complimentary fantasy soccer game.
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