A prominent online gaming company, Betsson, has secured a partnership with celebrated Peruvian soccer star Paolo Guerrero as their worldwide Casino Representative. Guerrero, a renowned figure in Peru and an esteemed athlete in global soccer, is widely recognized for his tenure with teams like Bayern Munich and Corinthians, and for holding the title of all-time leading scorer for the Peruvian national team.
Guerrero conveyed his enthusiasm for the collaboration, emphasizing Betsson’s top position not only in Peru but also their remarkable growth throughout Latin America. He will serve as the brand ambassador for Betsson in various marketing initiatives and promotional gatherings, and has already appeared in their most recent online casino advertisement.
Andrea Rossi, Betsson’s Head of Commercial Operations for Latin America, stressed how this alliance solidifies their leadership in the region’s digital entertainment sector. She commended Guerrero’s influence on soccer history and the memorable experiences he has delivered to supporters globally, expressing their privilege in collaborating with him for the year 2024.
Betssons collaboration with this South American football legend is a strategic maneuver, a strong indication of their commitment to dominating the Latin American market. This agreement follows closely on the heels of their alliances with powerhouses like Boca Juniors and Racing Club in Argentina, and Atlético Nacional in Colombia. They are assembling a true South American powerhouse squad!