The online gambling firm, BlueBet, has made a significant investment in Low6, a developer of free-to-play sports games. BlueBet asserts that this move will enable them to expand their game offerings and enhance customer satisfaction.
BlueBet will leverage Low6’s platform to develop new games for the next five years.
Low6 assists gambling companies worldwide in creating enjoyable and captivating games. Their aim is to contribute to companies’ efforts in maintaining customer contentment.
BlueBet’s chief executive, Bill Richmond, stated that they perceive free-to-play games as a promising avenue for expanding their sports betting operations. He indicated that their younger clientele exhibits a strong interest in games such as fantasy sports.
Richmond expressed enthusiasm about collaborating with Low6 to develop games that align with their brand identities. Their objective is to attract a larger customer base in Australia and the United States.