The sports betting data division of sports media giant IMG, IMG Arena, has inked a long-term live betting streaming and data partnership deal with World Table Tennis (WTT).
This agreement will provide sports betting operators with access to content from all table tennis events organized by the WTT, including the sport’s most prestigious competition, the World Table Tennis Championships.
The WTT will introduce its new WTT Series in January 2021. This is a completely new competition designed to revolutionize the sport and boost fan engagement. IMG Arena’s partnership includes access to data from all levels of the new tournament structure: Grand Smash, WTT Cup Finals, WTT Champions Series, and WTT Challenger Series.
“This thrilling new partnership with the WTT is a long-term agreement that truly motivates both partners to collaborate to create a top-notch product,” said Freddie Longe, Executive Vice President and Managing Director of IMG Arena. “Table tennis is at an exciting juncture in its history, and the WTT’s plan to reshape the sport will provide sports betting companies with high-quality and captivating year-round content.”
Table tennis, a sport brimming with potential, is poised to flourish with enhanced wagering possibilities. This endeavor aims to simplify betting and draw in a wider audience.
Steve Dainton, the leader of the International Table Tennis Federation (ITTF) and the World Table Tennis Professional League (WTT), stated, “Collaborating with IMG Arena to share our live streaming and betting information is a significant milestone for WTT. IMG Arena has a strong track record of working with leagues and sporting organizations, fostering growth through innovative solutions.”
IMG announced yesterday (July 8) that they would be the exclusive provider of rights for the popular esports title, Rocket League, developed by Psyonix.
This agreement, spanning multiple years, coincides with Rocket League’s five-year anniversary. IMG will be developing new fan-centric products through strategic collaborations.
Matthew Primack, the head of licensing at IMG, remarked, “Esports is experiencing rapid growth, and Rocket League stands as one of the most beloved games globally.”
Rocket League” is a video game that blends automobiles, thrilling gameplay, rivalry, music, and personalization. This makes it the ideal platform for developing enjoyable and captivating licensing programs that enthusiasts will adore. We are thrilled to broaden the game’s global reach through merchandise and partnerships, exploring new markets.
Our initial licensing focuses include apparel, playthings, collectibles, and accessories.
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